Top Chinese Furniture Hardware Brands to Know

In the early 21st century, custom home furnishings were still in their infancy, and most domestic Chinese hardware manufacturing companies operated under OEM/ODM contract production models, which naturally couldn’t compete with international hardware giants. However, as China’s hardware industry has grown, the strength of domestic hardware manufacturers has advanced significantly.

Taking Foshan’s home hardware as an example, from 2017 to 2019, the compound annual growth rate exceeded 30%, far surpassing the global average of about 5.4%. The rapid rise of Foshan’s hardware is closely related to the Chinese government’s industry leadership. Riding this wave has become a significant opportunity for the development of China’s hardware.

On the other hand, domestic hardware companies have been continuously innovating for years, narrowing the gap between themselves and international hardware brands. Due to the long-term disadvantageous position of domestic hardware, both in the market and in people’s minds, the industry has always been overshadowed by international brands. Without innovation, the survival space for Chinese hardware brands will become increasingly narrow.

Now, looking at the number of patents publicly disclosed on the official websites of Chinese hardware companies, DTC has 1283 patents, with 679 being invention patents; HanGao has 700 patents, Juseen has 371 patents, and Bofeibu has over 200 patents. In addition, Tute and Nomi each have around 100 patents. It is evident that domestic hardware companies are accelerating in automation and independent research and development, gradually catching up with the development of international hardware brands.

In recent years, as Chinese hardware companies have strengthened their branding, some have fully enjoyed the benefits of branding, such as HanGao, Nomi, and Tute. Companies that were originally focused on specific segments have also begun to layout the entire house hardware with their brand potential and channel capabilities. For example, HanGao has extended from storage hardware to basic hardware and functional hardware. In addition, there are also many strong companies in the hardware industry. If you are looking for suitable Chinese hardware brands, please see below for the top Chinese hardware brands:

1. DTC Dongtai: A Pioneer in Multidimensional Innovation
   Recognized as the leading brand in China, DTC achieved independent electroplating in 2000 and full automation in 2016. With over 200 sales outlets in China, DTC has strong capabilities in R&D, production, service, marketing, and product categories. This year, DTC launched a marketing campaign titled “The Power of Role Models” to pay tribute to international hardware brands, attempting to further solidify the industry’s perception of DTC’s leading position.
   
2. HanGao: A Strong Chinese Company on the Brink of Going Public
   HanGao has established a solid foothold in the niche market with its precise brand positioning in “storage hardware” and has captured the trend of exterior design, collaborating extensively with international designers to launch a series of highly aesthetic products that have won the industry’s favor. Moreover, HanGao has a strong brand marketing consciousness. After years of development and layout, its total revenue has exceeded 1.4 billion, making it a strong candidate for a public listing.
   
3. Bofeibu: A Strong Innovator in R&D
   BofeiBu is well-known in the industry for its high quality and reasonable prices. It is understood that the first hydraulic hinge in China was developed by Bofeibu in 2003. The high demand for quality and the courage to invest in R&D have allowed Bofeibu to occupy a strong position in China’s hardware field, earning the title of “Market Pain Point Slayer.” Similarly, Bofeibu has achieved automation and intelligent production and has established a laboratory that meets SGS international testing standards, further strengthening its R&D and production capabilities. Bofeibu’s recent new products, such as the Chinese mechanical lock buckle spring and the A80 hidden three-section track, are innovative works that break through traditional industry norms.
   
4. Tute: A Dark Horse in Hardware Innovation
   In recent years, Tute has quickly gained popularity in China through brand operations, with revenues reportedly exceeding 1 billion. Tute’s strength lies not only in its willingness to invest in branding but also in its breakthroughs in R&D and production. Firstly, it has full control over all aspects of stamping and electroplating; secondly, it produces key components independently, such as springs. These two measures allow Tute to control the quality of its products. In addition, Tute’s new products in the past two years, such as the launch of SMART PUSH, have also been well-received in the industry.
   
5. Juseen: A Keen Progressive
   Juseen claims to be the inventor of the global new-type hydraulic hinge in 2007, with over 300 patent technologies. In recent years, Juseen has focused on “innovative hardware,” such as OT automatic door openers and electric smart hardware, creating a trend in the industry, with revenues breaking through 900 million in 2021. It is understood that Juseen is already laying out digital and intelligent manufacturing and investing 40% of its profits in product R&D. Currently, Juseen has established general agencies in 120 cities, and its channel capabilities are not to be underestimated.
   
6. Nomi: Capturing the Benefits of Single Products
   Nomi’s rise has been due to capturing the benefits of kitchen storage hardware. With a reasonable strategic layout, Nomi quickly secured its position in the hardware industry. Relying on brand benefits, Nomi has also embarked on a path to whole-house hardware, proposing a brand positioning of “high-end whole-house hardware,” and introducing the “four sames” products, which are “same style, same color, same quality, same brand.” Nomi mainly focuses on German intelligent production, with a hinge production capacity of 10 million pieces/month and a guide production capacity of 500,000 sets/month.

In China, wherever there are furniture enterprises, there are definitely furniture hardware manufacturers. China is currently one of the world’s largest furniture exporters, holding an important position in global furniture export trade; on the other hand, China is also one of the world’s largest furniture producers, with concentrated industry belts and a complete range of furniture types.

China’s furniture industry belts are mainly divided into the Southwest, South, East, Central, and Northwest regions, with 46 furniture industry bases, characterized by two main features: concentrated industry, mainly in the East and South, especially in Zhejiang and Guangdong; in terms of product Subdivision structure, the industry belts are mainly metal furniture industry areas and wood furniture industry areas.

Taking the furniture concentration areas in Guangdong, China, as an example

1. Traditional Furniture Area, China’s Redwood Furniture Production Professional Town: Zhongshan-DaChong, Guangdong
   At the beginning of the reform and opening up, the first redwood furniture factory was established, gradually forming the most concentrated industry in China and the most complete supporting industry chain. DaChong has established seven major industry associations in Zhongshan, Sichuan, Dongyang, Guangxi, Hunan, Jiangxi, and Guangdong Wuhua, giving birth to a large number of well-known brands such as Honggu Xuan, Dongcheng, Wushi Daguan Yuan, Hongfa, Qidianju, Taixing, Ditiantai, and Yiguxuan.
   
2. Trade Base, China’s Home Furnishing Trade and Innovation Capital: Lecong, Foshan, Guangdong
   Currently, Lecong has nearly 30,000 registered economic households, with 5 well-known trademarks in China and 11 famous trademarks in Guangdong, with a solid foundation in traditional industries. Guangdong Lecong Furniture City is the earliest professional furniture market in China, with more than 180 modern furniture malls and a total shop area of more than 4 million square meters, making it the largest furniture distribution and procurement center in the country and even the world.
   
3. International Export Base, China’s Furniture Export First Town: Dalingshan, Dongguan, Guangdong
   It has formed an industrial cluster led by furniture, electronics, and chemical industries, with papermaking, textiles, toys, food, and other industries developing in tandem, with distinct regional characteristic economies.
   
4. Comprehensive Area, China’s Furniture Design and Manufacturing Heavy Town: Longjiang, Foshan, Guangdong
   The home industry is the most basic, advantageous, and characteristic leading industry in Longjiang, and it is the largest furniture raw material distribution center and furniture production base in China and even Asia. The five major e-commerce industrial parks gather more than a thousand furniture online stores.
   
5. Traditional Furniture Area, China’s Classical Furniture Famous Town: Sanxiang, Zhongshan, Guangdong
   Some entrepreneurs in Sanxiang Town have a unique vision, seeing the overseas European and American classical furniture market, setting up factories, introducing talents and technology, and producing European-style antique furniture in bulk for export to Europe and America in various ways, such as OEM and self-created brands. Sanxiang has gradually occupied the high-end market of Western style classical painted furniture, producing European-style antique furniture in bulk for export to Europe and America, forming a Western-style classical furniture enterprise cluster with an annual output value of 2 billion yuan, with dozens of large and medium-sized classical painted furniture manufacturers, strong strength.
   
6. Trade Base, China’s Furniture Exhibition Trade Capital: Houjie, Dongguan, Guangdong
   Houjie has more than 170 furniture enterprises above designated size, including 62 enterprises with a production scale of over 100 million yuan, more than 800 related upstream and downstream enterprises, about 100,000 industry employees, and more than 5,000 design employees. Furniture enterprises have registered more than 2,000 brands, obtained 3 well-known trademarks in China, 11 Guangdong famous products, and 8 famous trademarks in Guangdong.
   
7. Traditional Furniture Area, China’s Guangzuo Redwood Special Town: Shiqi, Guangzhou, Guangdong
   Shiqi Town is an important place for the inheritance and development of Guangzuo redwood furniture making skills in Guangzhou.
   
8. Office Furniture Area, China’s Office Furniture Heavy Town: Dongsheng (Xiaolan), Zhongshan, Guangdong
   According to statistics, as of August 2017, Dongsheng Town gathered more than 160 furniture manufacturing and sales enterprises, as well as about 40 supporting enterprises, including about 30 enterprises above designated size. The development of Zhongshan’s office furniture industry is rapid and vigorous, with a growth rate of more than 309% for enterprises above designated size in 2021, with significant growth among enterprises such as Huasheng, Zhongtailong, and Deou. Sijin.
   
9. Traditional Furniture Area, China’s Traditional Classical Furniture Production Base: Xinhui, Jiangmen, Guangdong
   At present, there are more than 4,000 enterprises in Xinhui District engaged in the production, sales, and related supporting of classical furniture, with more than 150,000 employees, daily raw material consumption of more than 1,000 tons, and the entire industry achieving an annual output value of more than 10 billion yuan, forming a well-coordinated industrial chain that integrates R&D, design, materials, production, and exhibition sales.