One-Stop Furniture Hardware Solutions: Navigating Industry Trends
The Chinese hardware industry, a trillion-dollar market, faces significant pressures from immature market regulation, market monopolization by big brands, and the emergence of new sales channels like live-commerce. In this evolving market landscape, traditional hardware factories and brands in China must actively expand into new retail channels and models, embracing digitalization and transformation to break away from long-standing traditional methods.
Pain Points in Traditional Hardware Industry Development
- Weak Marketing and Customer Acquisition Difficulties
The traditional manufacturing sector’s weak marketing, coupled with the unique nature of the hardware industry, has led many hardware companies to neglect online marketing channels. Most customer acquisition still relies on word-of-mouth referrals, resulting in weak brand power and limited pricing leverage. - Smaller Enterprises Struggle with Scale Advantages
For smaller enterprises, forming scale advantages through referrals is challenging. They often seek business opportunities through building materials markets and offline exhibitions, which are costly and inefficient. Participating in international trade shows is a risky venture for small-scale Chinese hardware manufacturers, facing intense competition within the industry. - Severe Product Homogenization and Conversion Difficulties
The Chinese hardware industry, benefiting from China’s advanced basic manufacturing, can quickly produce hardware accessories, leading to severe product homogenization. This results in price becoming the primary factor affecting customer transaction conversion, leading to price wars and quality issues. - Lack of Marketing and Service Systems
The absence of a marketing and service system forces companies to focus on basic pricing, unable to create product value-added scope. This results in low communication efficiency between enterprises and customers, failing to understand customer needs, and affecting trust. - Lack of Refined Operation Systems and Customer Retention Difficulties
The traditional “focus on production, neglect of circulation” in the hardware industry has led to a relatively backward circulation service segment. The service efficiency significantly impacts the industry’s operational efficiency.
Digital Transformation and Upgrading in the Hardware Industry
- Digital Transformation and Business Model Innovation
The essence of digital transformation is business model innovation, integrating online and offline retail experiences through information technology to achieve a reconstruction of “people, goods, and place.” - Standardization of Digital Operations
Hardware retail stores aim for digital operation standards, including online marketing, management, and delivery. Online traffic can be directed to offline terminals to complete the consumption loop, while online one-stop experiences save consumers significant time costs, often increasing transaction rates. - Supply Chain Management:
Supply chain management involves connecting manufacturers, distributors, and end-users into a functional network structure. By grasping market and customer status and trends, sharing demand information upstream, and adjusting supply chain plans, companies can ensure smooth production and timely supply, reduce inventory, shorten lead times, and improve order fulfillment rates. - One-Stop Furniture Hardware Procurement Services
With the rise of the internet, traditional industries are leveraging it for transformation and optimization of operational models. Cheukhoi, a long-standing hardware accessory manufacturing enterprise, has integrated upstream and downstream resources to create a comprehensive furniture hardware procurement service.
This service includes production, custom products, various hardware procurement, and logistics, offering customers an efficient solution for furniture hardware procurement, ensuring high-quality, cost-effective, and efficient service experiences, and helping international furniture brands and hardware enterprises to quickly, conveniently, and cost-effectively obtain the best products.
